The pageant is aimed at showcasing all the positive attributes of all the different cultures of the world– talent, beauty, elegance, intelligence, poise, colour, culture, resourcefulness, creativity, imagination and resilience, and chanelling these great attributes into campaigning and being a good role model for others. Also this competition is aimed at creating an environment where talented young women between the ages of six and twenty-nine years can come together, learn from each other and express themselves culturally, intelligently and socially in a very healthy competition. This pageant accepts applicants from ALL ethnic groups.